With Funnel Wise, goal setting is no longer arbitrary.
When aligned with sales and the entire revenue funnel, lead generation goals are “reverse engineered” and based on past performance.
The Funnel Wise platform encourages alignment between sales and marketing by measuring and reporting the same metrics from the same system.Funnel metrics empower you to look into the past to make forward-looking decisions that increase revenue.Funnel Wise combines metrics with our cross funnel comparisons, allowing marketing to see which successes can be scaled up.Note that best-in-class organizations measure prospect leads as well as cross-sell and upsell opportunities from existing customers. The cost of a lead is highly dependent on its level of qualification, among other factors.The Sirius Decisions Lead Spectrum defines five levels of lead qualification, ranging from Level 1 (a response to a marketing tactic, or an inbound inquiry demonstrating interest) to Level 5 (full BANT qualification, where the prospect has demonstrated the budget, authority, need and timeline to purchase a solution). That depends on what type of demand you are looking to generate.